Typical career fairs fail to engage the very students that need the most guidance. Our project will be to create a portable, relevant, educational and environmentally aware career fair for high school students grades 10 - 12. Group deliverables will include naming the career fair, designing the overall look and feel of the fair and making a floor plan. Individual deliverables will include conceptualizing a "less travelled career path" plus designing and building a model of a display booth to promote this path.
Final Presentation due date: Thursday Class 5 April 9
This project is worth roughly 30% of your grade.
Wednesday, March 18, 2009
Welcome to ID 3 Part Two
Going to be late or absent?
Cindy's contact information:
cel or text 604 617 8415
email cindy@swca.ca
Cindy's contact information:
cel or text 604 617 8415
email cindy@swca.ca
Tuesday, February 10, 2009
Class 3 Useful Links
Here are some of the examples that were shown in Class 3:
Porsche 911 Website:
Nokia Urbanista Diaries:
Tatoo Santa:
Porsche 911 Website:
Nokia Urbanista Diaries:
Tatoo Santa:
Thursday, January 29, 2009
Major Project
Create a heightened experience to sell a product (through EMOTION, FUNCTION = VALUE)
Sell an ordinary object using New Media as your vehicle
Sell an ordinary product through a heightened experience
TOPIC:
PROBLEM: Not enough teens are eating fruits (bananas, apples, oranges, grapes, pineapple) these days. They're eating too much candy.
OBJECTIVE: Get kids to eat more fruits (specifically your given fruit)
TARGET MARKET:
· Tweens and Teens
- Research strategies:
· What are kids into these days? How can we connect with them?
REQUIREMENTS:
Choose 1 of 5 different fruits that are all competing to be eaten
· List all the advantages/disadvantages
· Determine all the differentiating factors of your fruit
· What makes it unique
· Consider all other fruits competition
· Create a New Media driven campaign that will make your fruit irresistable to the target demographic (cool, tasty, awesome). Can your experience prove to be valuable and memorable. How will you position your fruit?
· You have all the tools of New Media at your disposal (Web, Video, Audio, Viral Marketing) to create this fantastic, innovative experience.
· Remember the definition of New Media
· The sky is the limit. You have no budget. We will celebrate innovation, the cool and the fantastic! You have the best programmers at your disposal.
· First design the campaign and concept (what are the main components?)
· Map out the journey of the campaign (sketches)
· Create a Website that is the main hub of the CAMPAIGN:
· What sections should it have?
· What should it do?
FINAL DELIVERABLES and TIMELINE:
*Note: The following is subject to change
January 26th - Class 2:
- Write down everything you know about this topic
- Immediately brainstorm 3-6 assumptions/ideas/ways of tackling/selling your fruit
- After class, post to the blog
HOMEWORK
- Research and validate your ideas that you generated in class
- Do your initial ideas have suitable rationale?
- Map out the narrative of your campaign (3 different directions)
February 5th - Class 3:
- Present your key data and points of differentiation (in your process books)
- Post any useful research or points of reference on your blog (before class)
- Present your campaign concepts and narrative (3 different directions)
- Have everything sketched out in keyscreens and storyboards
- In Class working session (let's design/create the website)
HOMEWORK:
- Map out the narrative/strategy for the website
- What are the key sections for your site?
February 12th - Class 4:
- Introduce the narrative/strategy of the website
- Have multiple ideas (IN SKETCH FORM) generated and ready to present in class (NARRATIVE)
- Either on the process template or on screen (present a suitable narrative)
- Have all your progress/useful research posted on your blog before class (otherwise late)
- Get students to work in pairs ("This is my project" exercise)
- One-on-one with the instructor
February 19th - Class 5:
- Working class
February 26th - Class 6:
- Students are to present their final campaign narrative as a storyboard
- Students are to present their final keyscreens for their website
- Present refined visuals of your campaign in your process book and on screen
- Hand in your process books
- Have all your developments posted on the blog before class
GRADING CRITERIA:
1. Successful completion of all required elements (all essential elements have been CLEARLY laid out in the previous section). Failure to complete any of these required elements will result in the loss of marks.
2. The ability to make proper decisions regarding major issues addressed in class lectures. These issues include; ideation, conceptualization, storyboarding and research
3. Students will also receive marks for their participation in in-class critiques and professionalism when presenting their own project.
4. Students will be graded on how well they can stay on task throughout the duration of their project schedule. Failure to meet any of the class deadlines will result in a loss of marks.
5. The class will evaluate the success of the overall experience (the more rewarding the experience, the better the grade)
BREAK DOWN OF MARKS
Successful completion of all elements: 15
Participation/Effort in class and brainstorming: 35
Blue Sky Creativity: 30
All aspects of presentation (in-class, blog and speaking): 20
Sell an ordinary object using New Media as your vehicle
Sell an ordinary product through a heightened experience
TOPIC:
PROBLEM: Not enough teens are eating fruits (bananas, apples, oranges, grapes, pineapple) these days. They're eating too much candy.
OBJECTIVE: Get kids to eat more fruits (specifically your given fruit)
TARGET MARKET:
· Tweens and Teens
- Research strategies:
· What are kids into these days? How can we connect with them?
REQUIREMENTS:
Choose 1 of 5 different fruits that are all competing to be eaten
· List all the advantages/disadvantages
· Determine all the differentiating factors of your fruit
· What makes it unique
· Consider all other fruits competition
· Create a New Media driven campaign that will make your fruit irresistable to the target demographic (cool, tasty, awesome). Can your experience prove to be valuable and memorable. How will you position your fruit?
· You have all the tools of New Media at your disposal (Web, Video, Audio, Viral Marketing) to create this fantastic, innovative experience.
· Remember the definition of New Media
· The sky is the limit. You have no budget. We will celebrate innovation, the cool and the fantastic! You have the best programmers at your disposal.
· First design the campaign and concept (what are the main components?)
· Map out the journey of the campaign (sketches)
· Create a Website that is the main hub of the CAMPAIGN:
· What sections should it have?
· What should it do?
FINAL DELIVERABLES and TIMELINE:
*Note: The following is subject to change
January 26th - Class 2:
- Write down everything you know about this topic
- Immediately brainstorm 3-6 assumptions/ideas/ways of tackling/selling your fruit
- After class, post to the blog
HOMEWORK
- Research and validate your ideas that you generated in class
- Do your initial ideas have suitable rationale?
- Map out the narrative of your campaign (3 different directions)
February 5th - Class 3:
- Present your key data and points of differentiation (in your process books)
- Post any useful research or points of reference on your blog (before class)
- Present your campaign concepts and narrative (3 different directions)
- Have everything sketched out in keyscreens and storyboards
- In Class working session (let's design/create the website)
HOMEWORK:
- Map out the narrative/strategy for the website
- What are the key sections for your site?
February 12th - Class 4:
- Introduce the narrative/strategy of the website
- Have multiple ideas (IN SKETCH FORM) generated and ready to present in class (NARRATIVE)
- Either on the process template or on screen (present a suitable narrative)
- Have all your progress/useful research posted on your blog before class (otherwise late)
- Get students to work in pairs ("This is my project" exercise)
- One-on-one with the instructor
February 19th - Class 5:
- Working class
February 26th - Class 6:
- Students are to present their final campaign narrative as a storyboard
- Students are to present their final keyscreens for their website
- Present refined visuals of your campaign in your process book and on screen
- Hand in your process books
- Have all your developments posted on the blog before class
GRADING CRITERIA:
1. Successful completion of all required elements (all essential elements have been CLEARLY laid out in the previous section). Failure to complete any of these required elements will result in the loss of marks.
2. The ability to make proper decisions regarding major issues addressed in class lectures. These issues include; ideation, conceptualization, storyboarding and research
3. Students will also receive marks for their participation in in-class critiques and professionalism when presenting their own project.
4. Students will be graded on how well they can stay on task throughout the duration of their project schedule. Failure to meet any of the class deadlines will result in a loss of marks.
5. The class will evaluate the success of the overall experience (the more rewarding the experience, the better the grade)
BREAK DOWN OF MARKS
Successful completion of all elements: 15
Participation/Effort in class and brainstorming: 35
Blue Sky Creativity: 30
All aspects of presentation (in-class, blog and speaking): 20
Thursday, January 22, 2009
Week #1 - Homework
· Bring in and present 2 examples of what we spoke about today.
· What do you think are good New media experiences?
· Bring in examples that best reflect the power of New Media and its global reach
· Guide us through this new media path and explain its significance
· Did it address a problem, opportunity or need?
· How you present is up to you.
· You will be graded on how well you present this narrative (ie. diagrams, site to site). Tell us a story!
· What do you think are good New media experiences?
· Bring in examples that best reflect the power of New Media and its global reach
· Guide us through this new media path and explain its significance
· Did it address a problem, opportunity or need?
· How you present is up to you.
· You will be graded on how well you present this narrative (ie. diagrams, site to site). Tell us a story!
Wednesday, January 21, 2009
Course Schedule
Outline:
WEEK 1 (4 hrs)
· What is NEW MEDIA?
· Global context
· Spatial thinking
WEEK 2
· The User Experience in New Media
· The Concept/Metaphor in New Media
· Creation of Narrative/Storytelling
Week 3
· User-centric design
Week 4
· TBA
Week 5
· TBA
Week 6
· Presentations
WEEK 1 (4 hrs)
· What is NEW MEDIA?
· Global context
· Spatial thinking
WEEK 2
· The User Experience in New Media
· The Concept/Metaphor in New Media
· Creation of Narrative/Storytelling
Week 3
· User-centric design
Week 4
· TBA
Week 5
· TBA
Week 6
· Presentations
ID3 - Course Outline
New Media/Creative Interface Design+Spatial Applications
Instructors: Tak Yukawa and Cindy Sheldon
Duration: First 6 weeks = Tak Final 6 weeks = Cindy
Start Date: Thursday, January 22nd, 2009
Break: Week of March 2-6th, 2009
End Date: Thursday, April 16th, 2009
Students will learn how to create meaningful interface driven by solid, meaningful CONCEPTS and strong NARRATIVE. They will learn how to create memorable, uplifting interactive/new media EXPERIENCES that are balanced with successful usability practice. From commercial to private life, students will learn the role that NEW MEDIA is playing in all realms of SOCIETY. Time will be spent discussing the on-screen application and psychology of a computer user in ISOLATION and in the WEB 2.0 COMMUNITY
By the end of this course, students should be able to:
- Conduct effective RESEARCH to satisfy particular project goals
- Effectively ANALYZE and PROCESS collected data into useful creative tangents pertaining to New Media/Interactivity
- Understand and apply fundamental principles of NARRATIVE and STORYTELLING
- Translate CONCEPTUAL ideas into effective INTERFACE/NEW MEDIA design
- PREPARE and PRESENT their designs with confidence and professionalism
Teaching Methods:
This course will be delivered through a variety of lectures, in-class discussions, lab time and reviews with the instructor.
Workload:
This course concentrates heavily on student-instructor interaction. It is imperative that students are present and prepared to work the entire 4 hours, as well as a substantial amount of time each week outside of class to complete horizons and research assignments.
Required Supplies:
- A computer and Adobe Creative Suite Programs (Primarily Illustrator, Photoshop and Acrobat Pro)
- High-speed Internet access
- Blogger account (Google)
- Google DOCS account (OPTIONAL)
Required Supplies:
- Sketchbook
- Drawing pencils
- Fine line ballpoint pens and different sized multi-tip black markers (Sharpie)
- A minimum of 3 different color Highlighters
- Other sketching tools may be required during the course (ie: Pencil, Markers, and Papers), and will be determined by the student’s comfort level, preference or by instructor request.
- A computer and Adobe Creative Suite Programs (Primarily Illustrator, Photoshop and Acrobat Professional)
- Memory Card/Key for digital files (ideally 1 gig)
Instructors: Tak Yukawa and Cindy Sheldon
Duration: First 6 weeks = Tak Final 6 weeks = Cindy
Start Date: Thursday, January 22nd, 2009
Break: Week of March 2-6th, 2009
End Date: Thursday, April 16th, 2009
Students will learn how to create meaningful interface driven by solid, meaningful CONCEPTS and strong NARRATIVE. They will learn how to create memorable, uplifting interactive/new media EXPERIENCES that are balanced with successful usability practice. From commercial to private life, students will learn the role that NEW MEDIA is playing in all realms of SOCIETY. Time will be spent discussing the on-screen application and psychology of a computer user in ISOLATION and in the WEB 2.0 COMMUNITY
By the end of this course, students should be able to:
- Conduct effective RESEARCH to satisfy particular project goals
- Effectively ANALYZE and PROCESS collected data into useful creative tangents pertaining to New Media/Interactivity
- Understand and apply fundamental principles of NARRATIVE and STORYTELLING
- Translate CONCEPTUAL ideas into effective INTERFACE/NEW MEDIA design
- PREPARE and PRESENT their designs with confidence and professionalism
Teaching Methods:
This course will be delivered through a variety of lectures, in-class discussions, lab time and reviews with the instructor.
Workload:
This course concentrates heavily on student-instructor interaction. It is imperative that students are present and prepared to work the entire 4 hours, as well as a substantial amount of time each week outside of class to complete horizons and research assignments.
Required Supplies:
- A computer and Adobe Creative Suite Programs (Primarily Illustrator, Photoshop and Acrobat Pro)
- High-speed Internet access
- Blogger account (Google)
- Google DOCS account (OPTIONAL)
Required Supplies:
- Sketchbook
- Drawing pencils
- Fine line ballpoint pens and different sized multi-tip black markers (Sharpie)
- A minimum of 3 different color Highlighters
- Other sketching tools may be required during the course (ie: Pencil, Markers, and Papers), and will be determined by the student’s comfort level, preference or by instructor request.
- A computer and Adobe Creative Suite Programs (Primarily Illustrator, Photoshop and Acrobat Professional)
- Memory Card/Key for digital files (ideally 1 gig)
Let's Get Started!!!
Hello all,
Welcome to the class blog for Ideation 3 for the Spring 09 Term.
This will be your homebase for all class resources.
Stay tuned and keep this URL bookmarked.
~tak
Welcome to the class blog for Ideation 3 for the Spring 09 Term.
This will be your homebase for all class resources.
Stay tuned and keep this URL bookmarked.
~tak
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